Holloway confirmed manager Kenny Dalglish was keen to take the midfielder, who scored from the penalty spot in the loss to the Black Cats, to Anfield. The Blackpool boss said there had been also been bids for the Scot from Aston Villa and Birmingham but both had been rejected.
Holloway said: "I was thinking Liverpool and Charlie. I thought fantastic what a great club for him to go to and then when I heard the bid I thought it was disgraceful."
He continued: "I don't think it was Kenny that put that offer in. Mr (Damien) Comolli (Liverpool's director of football strategy) should look at what is going on and get realistic.
"What they offered is about the price Charlie would have been worth when Kenny was last playing. Is it a destabilising tactic from the three clubs, Birmingham, Aston Villa and now Liverpool? I don't know.
"Maybe I am the only one who can see what his value might be. It is all right admiring something. I like my neighbour's car but if I don't pay the right amount of money for it I ain't going to get it.
"They had better start by putting a figure one in front of the complete rubbish they have been offering so far."
Adam scored from the penalty spot with five minutes remaining after David Vaughan had been nudged by Titus Bramble.
But it was too little too late following the departure of goalkeeper Richard Kingson and Stephen Crainey through injury in the second half.
Sunderland overcame striker Darren Bent's move to Aston Villa with a narrow victory thanks to two first half goals from Kieran Richardson.